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ARCHIVE: 17 March 2001
Volume III; Issue 1

The Anderson Post ... Real Estate Technology News
A free On-line Real Estate Technology Newsletter
On-line Edition, March 17, 2000
Web Site: http://www.rolfanderson.com/
Email:
rolf@rolfanderson.com

The news in my "virtual" community for this issue include:

Hardware Store : Reviews and recommendations!
   HP PhotoSmart 618 Digital Camera
   Kodak Personal Picture Maker 200
   AV Marketplace: Great deals on projectors
Newsstand : What's new, what's hot!
   FIRETAP: High-speed Internet/Wireless networks
   9th Annual Alaska Adventure Real Estate Conference
Coffee Shop: Did you hear?
   New Real Estate Industry Events Calendar for your planning
   Computer Logo mats with YOUR picture - really!
Barber Shop : Did you know?
   Internet stats to understand
   Pocket Real Estate: Your MLS in the "palm" of your hand
Library: Recommended bookmarks
   Hot Palm Links
School: Education
   Make your links in e-mail to AOL "HOT"
The Tip of the Day

The Anderson Post ... Technology News for Real Estate
March 17, 2001, © Copyright MMI by Rolf Anderson Seminars. All rights reserved.

The Hardware Store: Reviews and recommendations!

HP PhotoSmart 618 Digital Camera
HP's newest line of digital cameras are real winners. I've had my hands on the PhotoSmart 618 digital camera for about 4 weeks and I like it a lot. It's priced under $500, has over 2,000,000 pixels of resolution, has a wide-angle lens built in (zooms out, too!), offers the ability to add an additional lens and has sound. The sound feature allows you to annotate any picture with your voice and also gives you that "cha-chunk" sound when you take a picture. The design is clean and fits in my hand well, with all the controls laid out well. Check it out if you are looking for a new digital camera. For a full description of features, click here.

Kodak Personal Picture Maker 200
Kodak's newest inkjet printer not only prints "incredible" pictures but now has "archive" quality inks and paper. A key feature of this printer is the new ink formulation. The new inks are made by Kodak and produce lightfast prints that will last for decades when printed on Kodak Premium Picture Paper. Another nice feature is a small LCD monitor built right into the printer. Take your CompactFlash card out of your camera, insert it into the slot on the printer and see your pictures before you print. It is being sold in retail electronic and computer stores and has a price of $299. For more information,
click here.

AV Marketplace for your Computer Projectors
If you are looking for a computer projector for your own presentations or needing one for the office training room, check out this company. This is where I buy my projectors and they are the best at what they do and the prices they offer. AV Marketplace has been supplying presentation products over 20 years. They specialize in Computer Projectors for the mobile presenter. Rich Morgan can help you select the right projector for your needs based on resolution, brightness, weight and budget. Contact Rich and mention this e-mail and he'll take $400 off the price and give you free shipping. His direct number is 800-509-2602 x 2239 or his e-mail is
rmorgan@avmarketplace.com. Click here for more information.

The Newsstand: What's new, what's hot

FIRETAP Communications: Great stuff, "Rolf" Approved!
FIRETAP is a fairly new company with great credentials that specializes in solving communication problems for the real estate industry. FIRETAP knows the real estate agent and their connectivity needs. So what do they provide? I'm glad you asked. They provide high-speed internet access with broad-band DSL and, coming soon, affordable, high-speed satellite Internet access (which I need here in "remote" northern Iowa). They also provide equipment and advice for setting up "wireless" networks. Every agent will need a network at some time, even just to tie together two or more computers at home to share information and a common, high-speed Internet service.

If you are a Broker looking to save money on office expenses for your communication costs like phone service, Internet access, conference calls, and more, you need to talk to FIRETAP and let them quote you a solution. The difference between FIRETAP and any local broad-band providers or wireless network providers is that FIRETAP knows and understands the business of real estate. FIRETAP is the preferred vendor of communication solutions for many national franchises. You may get a discount.

So whether you are a lone agent in a big city or small town (like me) or a broker looking to save money on your communication expense, click here for FIRETAP. They can quickly provide answers about service in your area and how their wireless networks can provide solutions for you.

9th Annual Alaska Adventure Real Estate Conference
It's time to plan to attend the 9th Annual Alaska Adventure Real Estate Conference. The dates are for July 12-15 in Anchorage, Alaska. If you haven't heard about this conference, trust-me, you want to go. For more information about the speakers, registration cost and housing packages,
click here.

The published early bird registration is only $595, however, if you e-mail me at rolf@rolfanderson.com, I'll make you an offer you can't refuse. I can't publish my offer in this newsletter. This is a great conference, superb instructors, outstanding gourmet food and an Alaskan experience you'll never forget. Check it out, please.

The Coffee Shop: Did you hear?

New Real Estate Industry Events Calendar
Rolf Anderson Seminars is proud to announce a "place" for you to see over 1400 events in the real estate industry. Whether you are an agent looking to attend different national events or an event coordinator looking to plan your event without "conflict" to other events, you need to check out my new real estate events calendar. Included is information about seminars, trainings, conferences, conventions and tradeshows in the real estate segment. It's free and easy to use. To see this new planning and event calendar, click here.

Computer Printed Logo Floor-Mats with YOUR picture - Really!
It's a high-tech produced product designed for a low-tech use of catching dirt, but with a visable marketing effect! You can have your "glamour" picture printed along with your logo, marketing and agent information on a floor mat. A blank floor mat, in varying available sizes, is put through a high tech, ink-jet printer and the end product is very amazing. Use this mat at open houses, at your office or give it as a custom closing gift with a picture of you and the new home you just sold. You can purchase these mats in "oneses and twoses" for as little as $45 for a 2x3 custom. For more information,
click here. To see the home page of this web site, click here, then click on the "Positive Impressions" button.

The Barber Shop: Did you know?

Internet Facts
76 million Americans are active 'net users; they get on the web and use e-mail regularly. 135 million Americans are now connected to the web, either through home, school, libraries or at work. 27% of 'net users are relatively new to the web, having logged on for the first time during the 12 months prior to 03-99. 70% of web users polled in April, 2000, had made an on-line purchase within the past 30 days. 333.5 million e-mail accounts are registered in the U.S. as of March, 2000. This is an increase of 256.5 million e-mail accounts since 1998! So what's the lesson here?

Pocket Real Estate Software: Your MLS in the "palm" of your hand
If you don't own a PalmPilot (or a Visor) already, just go out and buy one. If you own one you probably have it sync'ing with your Top Producer, On-Line Agent or PREP Prospecting database. The biggest movement happening around the country is the ability to have your MLS data also on your PalmPilot for instant access to critical data. The problem is your MLS provider or Board is not acting fast enough to make this happen. Now you have another option to get your data on your PalmPilot NOW! Check out PocketRealestate.com.

They offer their software for $199 and currently have it working with many MLS vendors. It's great software and affordable. If they don't have your MLS provider on their list yet, they will write the "conduit" for free. To see more information and a list of the vendors they currently work with, click here.

The Library: Recommended Bookmarks

Hot Palm Links
Here are some great sites for your PalmPilot or Handspring Visor:
MobilePak Super Bundle:
Click here
Top 100 Palm Pilot Sites:
Click here
Shareware and Freeware:
Click here
Freeware software for the PalmPilot:
Click here
Free newsletter:
Click here
Great financial calculator:
Click here

The School: Education available

Make Your Links in Email to AOL Users "HOT"
If you are doing any e-mail marketing, you know that web site URLs in e-mail to AOL users are not normally "HOT." The AOL user must do a "cut and paste" of the web site address if they are to go to that page.  Most URLs in e-mail to AOL users look like this: http://www.fchomes.com/listings/835north13thstreet/835north13thstreet. html. If you know the "code", that address will look like this:

Click here to see my new listing .

Here's how you do it. When sending "plain text" e-mail to any AOL user, the code looks like this (put only a space between A HREF ... it may look like a new line below because there is no space between everything else):

A HREF="http://www.fchomes.com/listings/835north13thstreet/835north1 3thstreet.html">Click here to see my new listing</A.

After the A HREF=", paste in the URL or address of the page you want the user to go. The words "Click here to see my new listing" can be whatever you want.  They will be "HOT," in blue and underlined and take the user to the website URL specified in the "code" when clicked on. If you don't have an AOL address, find an AOL user friend and experiment.  Now you can create signatures "just for AOL users" that have your links and web site information "HOT."

The Tip of the Day

From Michael Dowdy: mdowdy@pacunion.com; Sonoma, Calif.
"Our MLS doesn't yet have an easy download to the Palm. With Documents To Go software, however, I am able to create a "report" of all the listings in the area with whatever info I want (Our MLS uses PC Access, ugh) and I can see the report on my Palm using Documents To Go. It's great software. Basically any Excel or Word document can be transferred and viewed on a Palm Pilot."

Thanks, Michael! For more information on Documents To Go, click here.

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Advertising …

If your office, franchise or state association is looking for a technology speaker, please contact me at rolf@rolfanderson.com or call me at 800-304-6756 for available dates and fees. For more information or to order software go to < http://www.rolfanderson.com/>.

E-mail Summary …

Ask a Hardware Store question,
hardware@rolfanderson.com

News for The Coffee Shop,
coffeeshop@rolfanderson.com

Quotes or reports to Did You Know?,
barbershop@rolfanderson.com

Recommended web sites to Bookmark,
library@rolfanderson.com

Suggest idea or company for the Newsstand,
newstand@rolfanderson.com

Offer a Tip of the Day,
tip@rolfanderson.com

In Summary and Closing …

Rolf Anderson, CRS, 3rd Generation REALTOR®, Father of four and Chief Cook and Bottle Washer

Office phone 641-585-3401
Office fax 641-585-3167

The Anderson Agency, Real Estate Since 1914,
<
http://www.fchomes.com/>

Rolf Anderson Seminars, Since 1985,
<
http://www.rolfanderson.com/>

Flat Folding Technologies, Inc., Since 1993,
<
http://www.lapstrap.com/>

The Alaska Adventure, Real Estate Conference, Since 1994,
<
http://www.alaskaadventure.com/>

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